Panasonic Well

Overview

Panasonic Well is a new venture focused on well-being across generations. My role focused on motion design, front-end production, and building design systems in Figma to support consistent brand application across internal and external communications.

I worked on reusable templates, scalable visual structures, and practical tools that helped both designers and non-designers use the brand more efficiently. The result was a system that made everyday production faster, cleaner, and more consistent.

Design Systems in Practice

I collaborated with the Creative Director on the development of Panasonic Well’s design system, helping shape reusable patterns, practical structures, and a clearer framework for consistent brand application. I also built components and scalable templates in Figma so designers, marketers, and other team members could work with the system more efficiently in everyday production. This made the brand easier to use, easier to maintain, and more reliable across different types of communication.

Building the Website

I collaborated with the engineering team on the Panasonic Well website, supporting both its creation and ongoing maintenance as the brand continued to grow. My work included updating text, replacing image and video assets, refining content hierarchy, swapping components, and handling the practical production changes that come with a living site. This helped keep the experience consistent, current, and aligned with the brand as needs evolved over time.

Building the Slide System

This work focused on developing a scalable slide system for Panasonic Well in Figma. I helped build reusable components, layout structures, and presentation patterns that supported consistent brand application across decks and communication materials. The goal was to create a system that designers, marketers, and other team members could use easily in day-to-day work without losing clarity or visual consistency.

Marketing & Brand Rollout

Panasonic Well is a Panasonic business incubator focused on family wellness through its Partner Collective. My work included internal brand assets and scalable presentation systems, including a 100+ slide deck customized for Google Slides, PowerPoint, and Figma Slides.

Ahead of the brand’s CES announcement, I designed paid and organic social assets across the launch campaign. This included static ads for the Family Wellness Innovation Challenge and editing CES footage into short-form videos for LinkedIn and Instagram.

Why It Was Valuable

This project shows how I work across motion, front-end production, and design systems to make a brand more usable in real day-to-day production. It was not only about creating assets, but about building structures that helped the Panasonic Well team apply the brand more consistently across decks, campaigns, and communication materials.